Apr 27, 2021 | Lorna Rasmussen
One of the biggest problems I see female entrepreneurs struggle with is feeling like their skills, training and experiences aren’t applicable to their new businesses. Once they leave the industry they’re in, the reputation they’ve earned and the contacts they’ve built...
Apr 21, 2021 | Lorna Rasmussen
Being an entrepreneur can be incredibly lonely. You don’t have a normal work schedule, and it’s almost impossible to “leave it all in the office” after the day is done. As women, we have to balance being wives, mothers, running the household and still manage to work...
Apr 13, 2021 | Lorna Rasmussen
Running a business is stressful, time consuming and complicated. As business owners, it can be difficult to do it all by ourselves. The good news is you don’t have to! You can build a team who will be there to support you and help you with the growth and development...
Apr 6, 2021 | Lorna Rasmussen
If you have two people in the exact same situation, what causes one person to buy from you, and the other to walk away? Most likely, those people were two different types of buyers – they had different things they needed from you in order to feel comfortable...
Mar 30, 2021 | Lorna Rasmussen
Your zone of genius is a place where you’re truly unique. It’s a place where you’re doing what you’re best at – what sets you apart from anyone else in your target market. The problem comes when we dilute our efforts and focus on things we aren’t as good at. We...
Mar 23, 2021 | Lorna Rasmussen
Do you hate to sell? When you think about sales, what kind of person do you imagine? Do you imagine the guy with the bad toupee, mismatched jacket and pants trying to sell you something you don’t need? Or do you imagine those people in Walmart who catch you as you...
